ishares social media campaign
This campaign focused on the 2016 Olympics and was a part of a tri-weekly Twitter campaign. The each image was custom designed to match the theme of each post. Stock photography was previously used for all iShares Twitter posts. Upon implementing a plan to create custom illustrations for each post clicks increased 46%.
Redesign of iShares ETF Perspectives newsletter. The newsletter goes out to iShares institutional clients on a monthly basis.