Barraone visual identity
I designed the visual identity for BarraOne, Barra's flagship portfolio analytics product. The work included a product logo, color palette, and photo strategy. The logo was incorporated into the product and used across all touch points.
THE FARLAND GROUP visual identity
The Farland Group is a consulting firm that helps B2B companies build stronger relationships with their c-level customers. They were in need of a visual identity that would attract and engage customers and also set them apart from other consulting firms. I created a bold identity that included a new website, image strategy, color palette, infographics and blog template.
I worked as part of the small but mighty in-house team creating a new visual identity for BlackRock/ iShares. The goal of the redesign was to bring the BlackRock and iShares brands closer together and to develop an identity that spoke to the key themes, “Build on BlackRock” “Inspired to Build”. I worked with the web, event, social and digital teams to implement these standards across all brand touch points. I lead the team responsible for developing a new VI guide. I also worked as a part of several small groups which developed the new VI framework, image strategy, event branding system, infographic standards, and a new typeface and color palette.